A common misconception is that using purple shampoo will make your hair appear blonder, and that’s definitely not the case! Purple shampoo actually corrects, it does not add lightness. It neutralize the brassy or yellow tones, but it only appears lighter because the existing warmth is being eradicated. When you eliminate too much yellow or warmth, your hair can visually look darker or “ashier”.

So how often should I use purple shampoo? We suggest using it about once a week or so to cancel out those brassy yellow tones.

Feeling the need to be brighter and lighter? We suggest making an appointment with your stylist to figure out a plan for your desired end look!